The VMC (Vendorlator) 72 can vend 72 bottles and precool 6 bottles. It is a manual (crank handle) machine produced from the early to mid 50's and is the smallest dual chute machine made (58"H x 25"W x 15"D). It is not known whether VMC embossed the machine in any other brand than Coca Cola, but none have shown up.
Value, as with any collectible, depends on conditon; $500-$1500
The Vendo Company bought Vendorlator in the mid-50's, yet VMC continued to produce machines under their name into the 60's. Other models include the VMC 27, VMC 33, VMC 44, VMC81, VMC 110 and others like the square cornered VMC 56. Vendo produced a lot of the same models under the Vendo name - a Vendo 44, Vendo 81, Vendo 110 and others like a square cornered Vendo 56.